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Essays

Essays

Long-form thinking — technical dev-logs, PR write-ups, and the occasional personal piece.

EssaysApr 8, 2026Evergreen

The Bamboo House Gets Its Own Page

Swapped three different pitches for three different audiences with one real story: a Miami Beach condo, 940 documents, $6.04.

EssaysApr 6, 2026Evergreen

Landing page i18n: Spanish, Portuguese, and Italian translations via an Anthropic-backed CLI

An AI-powered translation CLI that walks HTML landing pages, preserves structure, translates copy, and ships 12 new pages (ES, PT, IT) with a language switcher, hreflang tags, and Vercel locale routing.

EssaysApr 4, 2026Evergreen

Adding Vercel Web Analytics to the landing pages (two lines, zero dependencies)

A two-line script tag on four landing pages gets me Web Vitals (LCP, CLS, INP, TTFB) on the Vercel dashboard, complementing PostHog on the behavior side.

EssaysApr 4, 2026Evergreen

Landing page redesign: GoHighLevel layout, SEO metadata, and a conversion copy rewrite

A visual overhaul inspired by GoHighLevel (light gradient hero, Poppins, gold CTAs, dark navy sections), full SEO metadata (OG, Twitter, JSON-LD, canonical), and a copy rewrite built around specific numbers instead of vague promises.

EssaysApr 3, 2026Evergreen

First pass at honest-cam landing pages

Four static HTML landing pages (index, managers, owners, investors) deployed on Vercel with a shared CSS/JS bundle and a docs/feature-analytics.md plan for instrumentation.