Essays
Essays
Long-form thinking — technical dev-logs, PR write-ups, and the occasional personal piece.
EssaysApr 8, 2026Evergreen
The Bamboo House Gets Its Own Page
Swapped three different pitches for three different audiences with one real story: a Miami Beach condo, 940 documents, $6.04.
EssaysApr 4, 2026Evergreen
Landing page redesign: GoHighLevel layout, SEO metadata, and a conversion copy rewrite
A visual overhaul inspired by GoHighLevel (light gradient hero, Poppins, gold CTAs, dark navy sections), full SEO metadata (OG, Twitter, JSON-LD, canonical), and a copy rewrite built around specific numbers instead of vague promises.