The old landing page had three doors. One for property managers. One for unit owners. One for investors. Pick your character class and enter.
Turns out that's a lot of friction when you could just tell a story.
What happened
I replaced the three separate pitches with a single page built around The Bamboo House — a real 12-unit condo in Miami Beach. Built in 1957. When we got to it, it had 940 documents scattered across filing cabinets, email threads, and probably someone's attic. We ran the whole thing through the system in one afternoon. Total AI cost: $6.04.
That's the page now. Not "here's what the software does for managers" and "here's what it does for owners." Just: here's a real building, here's the mess it was in, here's what happened.
The page walks you through the problem (buildings like this are drowning in paper), the solution (we digitized everything), how it works step by step, a section on Florida's condo laws (they are famously strict, which is why the compliance tracking exists), and a waitlist form at the bottom.
The three old pages are still in the project's folder — just hidden so they don't show up on the web. If they're needed again, they're still there.
The Spanish, Portuguese, and Italian versions of the site were simplified too. The new case-study text shows in English everywhere for now. Translating it properly is a future job.
Why
Three pitches for three audiences meant no pitch landed cleanly for anyone. A real building with real numbers is a better argument than a description of what the software theoretically does. The commit message put it well: "A real building with real numbers beats three generic pitches."